Applies to: Agencies looking for clients
How can I find prospects and get in front of potential customers for my AI agency?
Votel recommends using several channels together, not just one.
Social media: post consistently and record demos of your AI agent.
Lead magnets: offer a guide, checklist or case study in exchange for contact details, then follow up.
Visitor identification: put the visitor ID pixel on your website to capture the people who visit, then use email marketing to reach the addresses you capture.
Outbound calling in a workflow: for example call a new lead in real time, or have the workflow call you when a new lead arrives so you can connect right away.
Facebook ads, which let Facebook's AI find customers for you.
Prospecting tools: Google Maps, tools such as LeadsGorilla, and tools that find people searching for or discussing topics on social sites or Reddit.
LinkedIn: connect with a hundred or so people in your niche, then post content for that niche. When they see your post it feels like they found you, which makes closing easier.
Local networking: save your AI agent's phone number as a contact on your phone, so you can dial it on speaker at any moment and let someone hear a live demo, for example at a networking event or when a business misses a call.
Sell the result rather than the AI receptionist itself, and make sure your website says clearly what you do and who it is for, with no filler such as we are the best agency.